Seminars or Conventions

FICCI FRAMES 2014 - DAY 3

Brands need to be smart to deploy big data analytics Ratings may not always be perfect, but brands need to use them smartly. This is what emerged from a lively panel discussion on “Measurement Miasma, TVTs, Readerships, Clicks and Such: The Great Love / Hate Epic” at the FICCI FRAMES 2014 convention that concluded.

About Author

Mohan Siroya - the owner, editor and writer of shadowplayindia.com,

MR. MOHAN SIROYA, academically a double post graduate, has been freelancing as a FILM JOURNALIST / CRITIC for last 40 years. He has been a prolific writer, having written critical articles, features, reviews etc. on Films, Music and TV in numerous English periodicals in India like The Indian Express, Film Fare, Film World, Picture Post, Cine Advance, Screen, The Hitavada, Lokmat Times, The Twin City Times, Film Industry Journal, Day After, Femina, Eve’s Weekly, Free Press Journal, Blitz etc.

Presently he is a regular columnist for a couple of journals and the Founder, Editor, Writer, Critic of the journal SHADOW PLAY. So far Mr. Siroya has written about 7000 articles on films. He is the founder president of FREELANCE FILM JOURNALISTS COMBINE (FFJC), a registered association of Freelance film journalists all over India.