KAUN BANEGA CROREPATI (KBC) EPISODE - 1 NOV.2011 - SONY CHANNEL

"Aam Aadmi" is now a Brand. Sushil Kumar from Motihri Bihar wins the golden chance of his life while playing with Amitabh Bachchan as host on KBC. Sushil is a Computer Operator and teaches kids.

Kudos to Deepak Lokhande to expose the realities of Sony Channel's "5 crore" historic win episode (DNA - 1 Nov. 2011).

I wanted to first see myself of happening this show then comment. Yesterday, I saw it and realized what ‘Maximum Mumbai’ said was true. To me a common man has now been made a brand. To woo the masses, whether for votes, favorable reports or TRPs, every source tried in its own way in the past, but only Sony TV has now succeeded in creating this brand. First a female illiterate farmer won Rs.6.4 Lakhs, then a handicapped and then another Gandhi topi - semi literate farmer (12.5 lakhs).

As the KBC manages and rigs the show to make a reel celebrity to win up to Rs. 50 lakhs (Ostisensibly for charity); this time the "Win of 5 Crore" looked like staged and managed in more transparent way. AMITABH BACHCHAN appropriately dressed to celebrate, an ordinary computer Operator and a contestant Sushil Kumar or his aged father not showing even a single tension on their foreheads while answering questions till the last. Of Course, the only sign of tension was when the contestant Suresh Kumar drank water a few times.

Bravo, the brand Common Man. Perhaps, a cue is given to Indian Political parties to take advantage of BRAND COMMON MAN for political gains in the next elections.