India's M&E Sector crosses INR 2.5 trillion in 2024, advertising revenues surge by 8.1%: FICCI- EY Report
Maharashtra IT & Cultural Minister and Maharashtra Industries Minister performed the 'Launch of FICCI-EY M&E Industry Report' titled “Shape the future: Indian media and entertainment is scripting a new story” on 27th March 2025 at Sofitel, BKC, Bandra East, Mumbai
Highlights of the Report
Digital media grew by 17% to reach INR802 billion and became the largest segment in 2024, overtaking television, which was the largest segment for 20 years
- Organized live events grew 15% crossing the INR100 billion mark for the first time
- Subscription revenues fell by 2% in 2024 with television, print, filmed entertainment and online gaming all seeing their subscription revenues fall
- The Indian M&E sector is expected to grow by 7.2% in 2025, reaching INR2.7 trillion, and then expand at a CAGR of 7% to reach INR3.1 trillion by 2027
Ashish Shelar, Minister of Information Technology & Cultural Affairs, Government of Maharashtra said, “I compliment FICCI for the voluminous Media and Entertainment report. My department and my government will take the lead to see the best suggestions from this report and implement as a part of the upcoming 100 days program of the Cultural Affairs Ministry of Govt of Maharashtra.”
Kevin Vaz, Chairman, FICCI, Media and Entertainment Committee asserted, “The Indian media and entertainment industry is at a defining moment, driven by rapid digital adoption and evolving consumer preferences. This transformation is unlocking immense opportunities for content creators, advertisers, and technology innovators across all segments of the M&E ecosystem.
Jyoti Vij, Director General, FICCI added, “The FICCI-EY report reaffirms the resilience and dynamism of India’s Media & Entertainment sector, which continues to thrive despite global economic headwinds., FICCI remains steadfast in driving policy reforms, fostering strategic collaborations, and shaping a future-ready ecosystem that not only fuels sustainable growth but also strengthens India’s global influence in the M&E landscape.”
----- Mohan Siroya