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FICCI FRAMES 2014 - DAY 3

FICCI FRAMES 2014

Brands need to be smart to deploy big data analytics Ratings may not always be perfect, but brands need to use them smartly. This is what emerged from a lively panel discussion on “Measurement Miasma, TVTs, Readerships, Clicks and Such: The Great Love / Hate Epic” at the FICCI FRAMES 2014 convention that concluded.

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